Caring For It (CFI) Program
The Caring For It program is purpose-built to work on many levels to keep your name top-of-mind, provide valuable resources, and help establish you as the go-to authority in your market area.
What is the Caring For It Program?
Our Caring For It (CFI) Program is an exclusive resource library and customer engagement tool developed for our Surface Care PRO Partners. With CFI seamlessly integrated into your website, your site features informative articles and interactive tools—all designed to contribute to your business getting found, being memorable, converting visitors into customers, and enhancing your customers’ service experience.
The CFI Advantage
Keeping Your Name Front and Center with Prospects and Customers
- Increased Engagement: Interesting, relevant articles and resources encourage visitors to stay longer on your site, signaling to search engines like Google that your site is valuable.
- Bookmark-Worthy Content: The high-quality reference materials build trust and motivate visitors to bookmark your site and return as needed.
Augmenting Your Customer Service
- Ready-Made Resources: When customers contact you with questions, you can quickly direct them to helpful resources like:
- The Stain App
- Specific reference articles
- Your Care Guide
- Instant Solutions: These tools not only solve customer problems but also position you as a responsive, knowledgeable expert.
Building Consumer Trust
- Thought Leadership: Professionally written articles by our technical directors showcase expert tips, helping your business stand out as a trusted authority.
Viral Marketing Potential
- Shareable Resources: When visitors share Care Guides, articles, and more, they spread your branding and contact information, extending your reach organically.
Fuel for Social Media & Google Business Profile
- Social Media Content: Use our curated articles as engaging content for Facebook, Instagram, LinkedIn, and more.
- Google Business Profile: Regularly posting fresh, informative content helps improve your online visibility.
Ever-Growing Library
- More Over Time: As a long-term PRO Partner, your library of articles continues to expand. Everything is searchable for quick reference.
CFI Program Components
Syndicated Articles
Our technical directors produce informative tips and articles on topics related to the surfaces you service:
- Natural Stone
- Tile & Grout
- Carpet & Interior Textiles
- Wood Flooring
Once CFI articles are posted to your site, a Facebook post and a Google Business Profile posting are created to promote and link to the article on your site, contributing to an ever-growing social media presence.
Stain App
Our popular Stain App provides professional, step-by-step instructions for removing virtually every common type of stain from stone and other hard porous surfaces—an invaluable tool for your customers.
Care Guides
Your Care Guides, found on your Caring For It page, present practical care tips, and maintenance guidance in a beautifully designed and branded digital booklet. We encourage leveraging the care guides for maximum value. For example, they can be:
- Shared as a “thank you” after completing a job
- Linked in your email signature
- Included as a resource on other forms, marketing material, and more.
- Your Caring For It web page where your care guide lives can be customized to include your care product recommendations.
Viral Marketing: A social share button and instructions to the reader that they should feel free to share the Care Guide with friends and family will go a long way in spreading the word about your company and the solutions you offer.
Surface BUZZ Magazine
A visually appealing, informative magazine that covers a range of surface care topics. The magazine features a “Kids Page” and “Ask Dr. Fred” column, as well as others designed to appeal to a broad audience.
CFI Newsletter Blast (Optional)
Keep your brand top-of-mind with periodic, beautifully branded newsletters sent to your customer database.
One of your biggest objectives in your business growth is to keep your name in front of your existing customer base. The CFI newsletter program is one easy and effective way of doing this. Each issue:
- Highlights recent articles on your site
- Reminds customers of the valuable resources available on your site
- Encourages them to look to you for services and solutions
Get Users Signed Up! Subscription Sign-Up & Thank-You Emails
Encourage visitors to subscribe for updates, tips, and the latest articles. Automated thank-you emails reinforce your professionalism and care.
Using iContact for Your CFI Newsletter – and more!
Your PRO Partnership includes a subscription to iContact—an award-winning email marketing software. We set up and support your account, so you can easily send newsletters and other marketing communications to:
- Clients
- Prospects
- Referral Networks
- And more!
Bottom line: The Caring For It Program is your all-in-one resource for educating, engaging, and winning the trust of customers and prospects, all while keeping your business top-of-mind. Contact us today with any questions.